About the Philippine Marketing Association
We are the Home of Filipino Marketers
Mission
To drive Thought Leadership by:
- Creating a community of globally competent professional marketers
- Providing timely, relevant, and compelling marketing education platforms
- Recognizing Filipino marketing excellence to inspire and accelerate nation-building
Vision
To be the catalyst and advocate of world-class marketing practices in business, industry, and the academe in the Philippines in the global arena.
Our Values
- Integrity
- Accountability
- Commitment
- Innovativeness
- Cooperation
- Customer Focus
- Justice
Objectives
The principal purposes of the Association are:
To develop and promote Marketing as a science, art, and profession guided primarily by the universal principles of ethics, corporate citizenship, and corporate social responsibility.
To serve as a policy-making and recommendatory arm of the government on marketing-related issues.