We are the Home of Filipino Marketers
To drive Thought Leadership by:
To be the catalyst and advocate of world-class marketing practices in business, industry, and the academe in the Philippines in the global arena.
The principal purposes of the Association are:
To develop and promote Marketing as a science, art, and profession guided primarily by the universal principles of ethics, corporate citizenship, and corporate social responsibility.
To serve as a policy-making and recommendatory arm of the government on marketing-related issues.