About the Philippine Marketing Association

We are the Home of Filipino Marketers

Mission

Mission

To drive Thought Leadership by:

  • Creating a community of globally competent professional marketers
  • Providing timely, relevant, and compelling marketing education platforms
  • Recognizing Filipino marketing excellence to inspire and accelerate nation-building
Vision

Vision

To be the catalyst and advocate of world-class marketing practices in business, industry, and the academe in the Philippines in the global arena.

Our Values

Our Values

  • Integrity
  • Accountability
  • Commitment
  • Innovativeness
  • Cooperation
  • Customer Focus
  • Justice

Objectives

The principal purposes of the Association are:

marketing-as-a-science

To develop and promote Marketing as a science, art, and profession guided primarily by the universal principles of ethics, corporate citizenship, and corporate social responsibility.

policy-making

To serve as a policy-making and recommendatory arm of the government on marketing-related issues.