The Philippine Junior Marketing Association (PJMA) is a professional student-managed national organization devoted to create venues for young marketers all over the Philippines to excel through opportunities that will enhance their knowledge and experience.
The Federation of Junior Marketing Associations, Inc. (FJMA) was established on July 22, 1986. Originally named Youth Affairs Committee, created by the Philippine Marketing Association (PMA) Board of Directors, its’ mandate was to serve as the coordinating body between the PMA and its’ member schools. Starting from a fledging 14-member federation, it now boasts of 50,000 highly motivated members.
In 2005, the National Executive Board of FJMA changed the name into Philippine Junior Marketing Association (PJMA) to directly affiliate its name to PMA.
PJMA is the largest national alliance of marketing students having 115 member schools in NCR and 123 chapters across the Philippines, making it the affiliation of choice amongst business schools in the country.
The Asia Marketing Federation is a platform of collaboration to strengthen marketing in the region. It is composed of 17 Asian countries represented by their premier marketing organizations. The Philippines is represented by the Philippine Marketing Association and is one of the founding members. The Asia Marketing Federation regularly produces resource for marketers and recognizes outstanding work in the region.