Looking to continue the special brand of leadership they’ve become known for, the PMA has partnered with the United Nations (UN) to welcome sustainable goals that will shape the country’s future. In line with this initiative, and in collaboration with the Land Bank of the Philippines, PMA recently spearheaded and hosted the Business and Government Summit: Welcoming Sustainable Development Goals (SDGs).

Held at the Landbank Plaza’s Diosdado Macapagal Auditorium last January 30, the joint summit saw PMA join the UN Global Compact in promoting business practices rooted in universal principles in order to contribute to a more stable and inclusive global market and help build thriving societies.

The Summit aimed to be the start of bringing together, educate, and assist the key local business network to collaborate with the government, academe, and NGOs so that a wider scope of programs and initiatives may be implemented for the Philippines’ SDG goals. The Summit saw thought leaders from different industries welcome the 17 UN SDGs. These SDGs replace the Millennium Development Goals (MDGs), which in 2000 rallied the world around a common 15-year agenda to tackle the indignity of poverty, and expand to include more strategies that build social, economic, and environmental growth.

The Summit took off with a video that called for the attendees to strive for a sustainable future and become architects of dreams. This moved the attendees to become even more focused on making the implementation of the SDGs happen.

Butch Garcia, Landbank’s Head of Corporate Social Responsibility, started the summit’s series of talks with a presentation that highlighted examples on how a government entity like Landbank elevates the lives of residents of rural areas through sustainable solutions and collaborations with non-pro t organizations.

Two representatives from different branches of the United Nations then followed Mr. Garcia with speeches that thoroughly explained how working side by side towards SDGs and will shape a better future for Filipinos and the rest of the world.

The United Nations Development Program’s (UNDP) Luisa Lim-Jolongbayan then took to the podium to discuss adding value to people, communities, and the planet through sustainable development.

UN Global Compact Board Member, former president of the Asia Marketing Federation, and the summit’s keynote speaker YW Junardy then talked about how vital it is for leaders to integrate sustainability into the hearts and souls of their organizations.

“It is important for businesses to be proactive in using their resources to develop solutions to achieve SGDs,” emphasized Junardy. He further explained that this proactivity in the integration of sustainability will lead to greater pro ts.

Dr. Rosemarie Edillon, Assistant Director General of the National Development Of ce (NDO), concluded the morning’s series of talks with one that centered on building Filipinos’ socio-economic resiliency through sustainability.

In the afternoon, a round table discussion was done to come up with ways to implement SDGs in the Philippines. Facilitated by marketing leaders Henry Tenedero, Brad Geiser, and Amor Maclang, the attendees were grouped into four and presented their ideas based on SDGs implementation through programs, training, marketing, and collaboration.

The other participants in the discussion were Certi ed Professional Marketers and thought leaders which included Institute Chairman and Executive Dean Dr. Nards Garcia, AMF 1st Vice President and PMA Past President Gwenn Albarracin, MIP Vice-Chair and Trustee Bennison Cu.

To close a successful afternoon focused on building a sustainable future, incoming PMA President Pinky Yee expressed her gratitude and appreciation towards The Summits attendees.

“This is truly one of the most compelling projects that the PMA has undertaken”, said incoming PMA President Pinky Yee. “The active participation of the attendees shows that sustainability programs will nourish through mutual collaboration and cooperation.”

About the Philippine Marketing Association (PMA)

Founded in 1954, the PMA was established to create awareness for the power of marketing in business, industry, and the academe. Pioneering various initiatives across the country, the Association works to develop and promote marketing as a science and a profession, and to serve as the policy-making and the recommendatory arm of the government on marketing-related issues. Today, the PMA remains the leading institution for marketing excellence in the Philippines.