Held last July 10, 2018 at the ASEAN Convention Center in Clark Freeport Zone, the National MSME Summit served as a platform to cement the partnership between the Department of Trade and Industry (DTI) and the Philippine Marketing Association (PMA) to strengthen the Marketing acumen of MSMEs through Negosyo Centers.

The summit was established to further the development of local micro, small, and medium enterprises (MSME), with this year focused on “Accelerating 7Ms for Competitive MSME.” Fulfilling one of the 7Ms in this framework—Mentoring, with the others being Mindset Change, Mastery, Money, Machine, Market Access, and Models of Business—the Kapatid Mentor Me Program is a prime example of what the summit envisions: strong and sustainable MSME support from both the public and private sectors.

Among those present at the signing of the official Memorandum of Understanding were DTI Secretary, Mr. Ramon M. Lopez; PMA President, Ms. Arlene P. Padua; PMA EVP, Mr. Eric O. Caeg, witnessed by former PMA Presidents, Josiah Go and Alex Flores; MIP Executive Dean, Dr. RJ Sustiguer; and Agora Awardees, Paulo Tibig and Noel Wieneke.

Kapatid Mentor Me Program

The PMA first supported the Kapatid Mentor Me Program in 2017, conducting several training sessions in its regional chapters, through the voluntary efforts of its board of directors and members. The program’s early success and potential to assist more MSMEs prompted the government partnership. Today, with the help of the DTI, particularly through the Negosyo Centers, the PMA will continue its program by providing:

• Marketing experts who have volunteered to share their knowledge with DTI-assisted MSMEs through the Negosyo Centers
• Continued assistance for MSMEs that have graduated from the program
• Free coaching in Negosyo Centers where PMA has regional chapters (NCR, Batangas, Cebu, and Davao)
• Seminars with Professional Marketers as speakers
• The creation of a track on Entrepreneurship and MSMEs at the annual National Marketing Conference

In addition, the DTI has agreed to help bring more PMA marketing mentors and experts to regions outside the association’s chapters, effectively widening the program’s reach.

Elevating Marketing Standards

With the signing of the memorandum, the PMA and DTI ensure continued support for the MSMEs through the program, which was started earlier on by the Philippine Center for Entrepreneurship for the DTI. Providing training and support to MSMEs across the country, the PMA mentors will include certified volunteers from the association’s roster—all of whom are committed to strengthening the business landscape through marketing.

About the Philippine Marketing Association (PMA)

Founded in 1954, the PMA was established to create awareness for the power of marketing in business, industry, and the academe. Pioneering various initiatives across the country, the Association works to develop and promote marketing as a science and a profession, and to serve as the policy-making and the recommendatory arm of the government on marketing-related issues. Today, the PMA remains the leading institution for marketing excellence in the Philippines.