Newly-inducted President, Maeyeth Cayabyab-Cadungog shared her 2022 plan with the theme “PMA2022 5IR: Level-up Marketing.“

“Level-up Marketing is a call to marry and respect tradition while transitioning towards innovation that I call ‘Trannovation’, she said. Cadungog added, marketers need to “keep in mind the basics while innovating, thinking further out-of-the-box ideas while resolving more. It is combining traditional with digital. It is from here and beyond, or so they call ‘meta.’ It is a breakout from an outbreak.”

On her plans, she aims to strengthen the organization’s membership base through acquisition efforts of new members, inviting Balik-PMA’ers and the recent winners of The Agora 41st Awardees. This will be supported by exciting, mostly hybrid learning and networking activities.

One key ingredient of this strategy is not only internal communication but external as well. PMA will amp its social media presence not only in Facebook but through e-magazines/e-blasts, Instagram and even creating new accounts in Twitter, YouTube, LinkedIn and even TikTok.

The youth programs will also get more attention this year. In the can are the sought-after programs for the Youth and Academe, including StratMark, GOLTS (Governor Leadership Training Summit), JMA Internship Programs, The Agora Youth Awards, plus more activities on Innovations.

Still on education, research will be brought back in recognition of its vital role in Marketing led by Trannovation e-Courses, e-Bootcamp Trannovation Marketing + Sales, and PMA Research Indexing.

Moreover, already laid out is the thrust towards Gender Equality by partnering with the Women’s Business Council Asean. The first project has already commenced last March 2 & 4 via forum entitled “Change Management & Innovative Product Management.”

The PMA will also further intensify its various affairs with government and beef-up its Chapters through the Regional Memberships.

Last but definitely not the least will be PMA’s active participation to the Asian Marketing Federation (AMF).

Needless to say, expect a levelled-up versions of PMA’s pillars — The Agora 42nd Season and National Marketing Conference 5.0.

In conclusion, she challenged fellow marketers to “be bolder in our thinking and way of things towards sustainability – the environment, our society and in how we do things.

Onward PMA towards ‘trannovation’!

About the Philippine Marketing Association (PMA)

Founded in 1954, the PMA was established to create awareness for the power of marketing in business, industry, and the academe. Pioneering various initiatives across the country, the Association works to develop and promote marketing as a science and a profession, and to serve as the policy-making and the recommendatory arm of the government on marketing-related issues. Today, the PMA remains the leading institution for marketing excellence in the Philippines.