For the fifth annual State of Marketing report, Salesforce Research surveyed more than 4100 marketing leaders worldwide.

The report explores how:

  • Cross-functional collaboration is changing to address customer needs and satisfy business demands
  • Data insights and how they are used are changing marketing practice
  • Marketers are refining their personalisation with intelligence to build trust
  • High consumer expectations are inspiring and challenging marketers

The differences between strategies, tactics and tools of the top-performing 16% of marketers and the bottom 15% were also examined, along with uptake of new technologies and tactics across regions and countries.

The full report is available now, but here’s a quick look at how APAC ranks against global peers, and differences across the region.

About the Philippine Marketing Association (PMA)

Founded in 1954, the PMA was established to create awareness for the power of marketing in business, industry, and the academe. Pioneering various initiatives across the country, the Association works to develop and promote marketing as a science and a profession, and to serve as the policy-making and the recommendatory arm of the government on marketing-related issues. Today, the PMA remains the leading institution for marketing excellence in the Philippines.